[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.daas.cz\/lekce-ktere-jsem-se-naucil-od-pridavani-schema-otazek-a-odpovedi-test-tisice-klicovych-slov\/#Article","mainEntityOfPage":"https:\/\/www.daas.cz\/lekce-ktere-jsem-se-naucil-od-pridavani-schema-otazek-a-odpovedi-test-tisice-klicovych-slov\/","headline":"Lekce, kter\u00e9 jsem se nau\u010dil od p\u0159id\u00e1v\u00e1n\u00ed sch\u00e9ma Ot\u00e1zek a odpov\u011bd\u00ed: Test tis\u00edce kl\u00ed\u010dov\u00fdch slov","name":"Lekce, kter\u00e9 jsem se nau\u010dil od p\u0159id\u00e1v\u00e1n\u00ed sch\u00e9ma Ot\u00e1zek a odpov\u011bd\u00ed: Test tis\u00edce kl\u00ed\u010dov\u00fdch slov","description":"A\u0165 u\u017e se va\u0161e CTR zlep\u0161ilo nebo z\u016fstalo to sam\u00e9, jsem si jist, \u017ee budete t\u011bmito statistikami nanejv\u00fd\u0161e znepokojeni. \u00a0 Na druhou stranu, GOogle v\u00a0kv\u011btnu ozn\u00e1mil nov\u00e9 bohat\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed ve form\u011b \u010casto kladen\u00fdch ot\u00e1zek<a class=\"moretag\" href=\"https:\/\/www.daas.cz\/lekce-ktere-jsem-se-naucil-od-pridavani-schema-otazek-a-odpovedi-test-tisice-klicovych-slov\/\"> Read more&hellip;<\/a>","datePublished":"2020-02-02","dateModified":"2020-02-02","author":{"@type":"Person","@id":"https:\/\/www.daas.cz\/author\/#Person","name":"","url":"https:\/\/www.daas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"daas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.daas.cz\/lekce-ktere-jsem-se-naucil-od-pridavani-schema-otazek-a-odpovedi-test-tisice-klicovych-slov\/","wordCount":403,"articleBody":"A\u0165 u\u017e se va\u0161e CTR zlep\u0161ilo nebo z\u016fstalo to sam\u00e9, jsem si jist, \u017ee budete t\u011bmito statistikami nanejv\u00fd\u0161e znepokojeni.\u00a0Na druhou stranu, GOogle v\u00a0kv\u011btnu ozn\u00e1mil nov\u00e9 bohat\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed ve form\u011b \u010casto kladen\u00fdch ot\u00e1zek v\u00a0r\u00e1mci str\u00e1nky s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.\u00a0Tohle je v\u00a0souladu s\u00a0t\u00edm, co zjistil FIshkin, co\u017e je bezesporu snaha udr\u017eet u\u017eivatele na str\u00e1nce s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed t\u00edm, \u017ee nab\u00edz\u00ed GOogle odpov\u011bdi p\u0159\u00edmo na sv\u00e9m vlastnictv\u00ed. Tak\u00e9 je tu cel\u00e1 \u0161k\u00e1la mo\u017enost\u00ed v\u00a0SEO komunit\u011b, jak se poprat s\u00a0t\u00edmto cel\u00fdm probl\u00e9mem.\u00a0N\u011bkte\u0159\u00ed hl\u00e1s\u00ed, jak moc se jim tyto nov\u00e9 funkce strukturovan\u00fdch dat l\u00edb\u00ed, zat\u00edmco jin\u00ed se ob\u00e1vaj\u00ed o ztr\u00e1tu kliknut\u00ed.\u00a0\u0158eknu v\u00e1m proto hned, kde si stoj\u00edme a douf\u00e1m, \u017ee m\u00e1 p\u0159\u00edpadov\u00e1 studie p\u0159inese v\u00edce sv\u011btla na cel\u00e9 FAQ sch\u00e9ma.\u00a0Tohle nen\u00ed \u017e\u00e1dn Jak-na-to p\u0159\u00edru\u010dka o budov\u00e1n\u00ed FAQ bohat\u00fdch v\u00fdsledk\u016f (m\u016f\u017eete se pro tyto \u00fa\u010dely obr\u00e1tit na ofici\u00e1ln\u00ed dokumentaci Google).\u00a0\tV\u00fdhoda 1: zlep\u0161en\u00ed organick\u00e9ho CTR\u00a0Je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se zakopeme do detail\u016f m\u00e9 p\u0159\u00edpadov\u00e9 studie, poj\u010fme zhodnotit, jak se zlep\u0161il pom\u011br prokliknut\u00ed se sch\u00e9matem FAQ.\u00a0Pokud vyhled\u00e1te term\u00edn \u201eJak nav\u00fd\u0161it va\u0161e CTR\u201c, ur\u010dit\u011b najdete nejr\u016fzn\u011bj\u0161\u00ed n\u00e1pady, kter\u00e9 jsou ale ji\u017e zastaral\u00e9. N\u011bkter\u00e9 z\u00a0nich mohou fungovat i v\u00a0roce 2019, ov\u0161em jin\u00e9 mohou b\u00fdt naprosto neu\u017eite\u010dn\u00e9.\u00a0Tady jsou n\u011bkter\u00e9 typick\u00e9 n\u00e1vrhy na zlep\u0161en\u00ed:\u00a0\t\tZlep\u0161ete titulky str\u00e1nek\t\tZlep\u0161ete strukturu URL adresy\t\tZlep\u0161ete meta popisky\u00a0Probl\u00e9mem s\u00a0t\u011bmito n\u00e1vrhy na zlep\u0161en\u00ed je ten, \u017ee pokud se ji\u017e nyn\u00ed nehodnot\u00edte na TOP t\u0159ech organick\u00fdch pozic\u00edch, je to rovn\u00e9 (nebo skoro rovn\u00e9) hodnocen\u00edm se na str\u00e1nce 2 v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.\u00a0Zamyslete se nad t\u00edm, na str\u00e1nce s\u00a0v\u00fdsledky u\u017e nyn\u00ed m\u00e1me \u010dty\u0159i placen\u00e9 reklamy na sam\u00e9m vrcholu str\u00e1nky, kter\u00e9 zab\u00edraj\u00ed skoro v\u0161echno m\u00edsto, pot\u00e9 m\u00e1te m\u00edstn\u00ed bal\u00ed\u010dky a pozice JEDNA m\u016f\u017ee b\u00fdt kone\u010dn\u011b vid\u011bna na horizontu.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Lekce, kter\u00e9 jsem se nau\u010dil od p\u0159id\u00e1v\u00e1n\u00ed sch\u00e9ma Ot\u00e1zek a odpov\u011bd\u00ed: Test tis\u00edce kl\u00ed\u010dov\u00fdch slov","item":"https:\/\/www.daas.cz\/lekce-ktere-jsem-se-naucil-od-pridavani-schema-otazek-a-odpovedi-test-tisice-klicovych-slov\/#breadcrumbitem"}]}]